Buy Seafood Book a table

Cart 0

Check Out
Congratulations! Your order qualifies for free shipping Minimum order of £30.00
Sorry, looks like we don't have enough of this product.

Add order notes
Is this a gift?
Minimum spend

£18 (Tinned Books)
£30 (Fresh or Frozen Fish)

Continue Shopping

Subtotal Free
Postage £6.50
£30.00 minimum order

Your Cart is Empty

Restaurants
Takeaways
Buy Fish
More
Work with us

Slide image

Alfred Enderby's Smoked Haddock

£8.95

Available from the freezer

Only premium fish are hand-selected

Our fishmongers prepare it within hours

Sent direct from the Brixham quayside

Freshness guarantee

Available for Click & Collect

Details

When it comes to Smoked Haddock, the place to go is Grimsby, and when in Grimsby the place to go is Alfred Enderby, who with over 100 years experience are the absolute experts.

Naturally smoked overnight in their traditional brick smokehouse to allow for a fuller flavour, their Smoked Haddock is recognised internationally, and has Protected Geographical Status. Perfect for fish cakes, fish pie or a traditional kedgeree. To kick off a special day try it poached for breakfast with our kedgeree butter melted over the top.

Alfred Enderby's Smoked Haddock Specs
Portion Size:
Min 150g
Serves:
Serves 1
Skin on:
Yes
Bones:
May contain bones
Can I freeze it?
Yes
Latin name:
Melanogrammus aeglefinus
Allergen:
Fish
Ingredients:
Haddock (98%), Salt
Delivery

Order by 2pm Monday–Thursday or 12pm Friday for next-day seafood delivery to your door.

Minimum spend:
£18 (Tinned/Books)
£30 (Fresh or Frozen Fish)

Delivery rates:
Orders under £49.99 – £6.50
£50–£84.99 – £3.50
£85+ – Free

Royal Mail (Tinned & Books only): £3.50 delivery / Free over £85
Isle of Wight (selected areas): £10

You can select a future delivery date for non-fresh orders, and Pre-12 delivery is available at checkout.
DPD delivers UK Mainland only, excluding the Scottish Highlands and Islands.

Click and collect
With Click & Collect, you can order the day’s freshest seafood online and collect it for free from your nearest Rockfish restaurant. Your order will be carefully portioned, vacuum-packed, and stored in our temperature-controlled boxes, ready for you at your chosen time. It’s a simple way to enjoy market-fresh fish at home, with no delivery charge - and every collection also comes with a 10% off dining voucher to use in the restaurant.

Freshness guarantee

We’re dedicated to delivering only the finest premium seafood - so fresh, it sets a new standard, even with our frozen fish. Your satisfaction is our priority, which is why we offer a money-back guarantee if you’re not happy with your order.

Reviews
'

Wild caught

Raw

Alfred Enderby's Smoked Haddock

£8.95

Frequently asked questions about Alfred Enderby's Smoked Haddock

How do you cook Alfred Enderby's smoked haddock?

Poaching is the classic way to cook smoked haddock. Lay the fillet in a pan of gently simmering milk or water and cook for 6 to 8 minutes, until the flesh turns opaque and flakes easily. It can also be baked in the oven, and it is lovely for breakfast with a knob of butter melted over the top.

Is Alfred Enderby's smoked haddock dyed?

No, Alfred Enderby's smoked haddock is not dyed. The only ingredients are haddock and salt, and the pale golden colour comes from being naturally smoked overnight in a traditional brick smokehouse in Grimsby. Bright yellow smoked haddock gets its colour from added dye, which you will not find here.

What makes Alfred Enderby smoked haddock special?

Alfred Enderby is a Grimsby smokehouse with over 100 years of experience, and its smoked haddock has Protected Geographical Status. The fish is smoked slowly overnight in a traditional brick smokehouse, which allows a fuller flavour to develop. Rockfish sells it as a skin-on fillet of at least 150g.

Does smoked haddock need to be cooked before eating?

Yes, this smoked haddock is raw and needs cooking before you eat it. It is smoked for flavour rather than cooked through, so poach, bake or grill it until the flesh is opaque and flakes. It only takes a few minutes, which is why it works so well for quick suppers and breakfasts.

Does Alfred Enderby's smoked haddock have skin and bones?

The fillets come skin-on and are filleted ready for cooking, though they may contain the odd bone. Check with your fingertips before cooking and pull out any you find. The skin peels away easily once the fish is poached, so there is no need to remove it beforehand.

Can you freeze fresh smoked haddock?

Yes, this smoked haddock can be frozen. Freeze it on the day it arrives and use within about three months for the best quality, defrosting overnight in the fridge before cooking. If you are eating it fresh, keep it refrigerated and use by the date on the pack.

Find some Alfred Enderby's Smoked Haddock recipe inspiration

The freshest seafood retailer

Two workers handling fresh fish on the quayside in Brixham next to stacked blue and white crates, with a harbuor and masts visible in the background under an overcast sky.
Two workers handling fresh fish on the quayside in Brixham next to stacked blue and white crates, with a harbuor and masts visible in the background under an overcast sky.

Why is Rockfish fish so fresh?

At Rockfish, we pride ourselves on delivering the freshest fish you can find. Our location right on the quayside means we’re just steps away from the day’s catch. This proximity allows us to inspect and select only the finest quality fish, ensuring that what reaches your plate is nothing short of exceptional. From the moment the fish is landed, it takes just a short 17-meter journey to our dedicated fishmonger unit, where it’s expertly prepared within hours.

A close-up action shot of a fisherman's gloved hands filleting a fresh orange salmon fillet over a blue plastic container, with a metal sink in the background.
A close-up action shot of a fisherman's gloved hands filleting a fresh orange salmon fillet over a blue plastic container, with a metal sink in the background.

How is the fish prepared?

To maintain peak freshness, we portion and vacuum-pack every piece of seafood on the same day it’s landed. This keeps the fish in pristine condition, clean, and easy to handle for cooking. Whether it’s destined for our restaurants or your home, you can trust that Rockfish fish is as fresh as it gets - straight from the sea to your table in record time.

2 portions of vac packed fish from Rockfish being held
2 portions of vac packed fish from Rockfish being held

How does my fish arrive?

Your fish portions are individually vac packed which keeps the fish pristine, easy to handle, and completely odour-free, making unpacking and storing a breeze. All of the fish clearly identifies the boat that caught it giving full traceability and links you to cooking instructions.

Slide image
Slide image

Sustainable packaging

We also take pride in our sustainable packaging. Our delivery boxes are made from recycled plastics, offering strength and excellent insulation to keep your seafood perfectly chilled throughout its journey to your home. Our boxes are so good your order will stay cold for up to 48 hours which is much longer than your order will take to arrive to you.

You can even return your box to us, and we’ll work with our recycling partner to transform it into outdoor furniture - creating a sustainable loop for your order.

Fresh from the quayside

See the best of Today's market

Hake Fillet

Serves 1 - Min 140g

Filleted ready for cooking

£6.95

Sent fresh

A portion of Hake from Rockfish
A portion of Hake from Rockfish
A portion of Hake fillet from Rockfish Online Seafood Market cooked on plate with a side of mash and some greens.

Plaice Fillet

Serves 1 - Min 150g

Filleted ready for cooking

£6.95

Out of stock

Fresh Plaice fillet prepared with tail and frill and skin removed
Fresh Plaice fillet prepared with tail and frill and skin removed
A portion of Plaice from Rockfish Online Seafood Market cooked in a pan drizzled in a salsa verde

2 Cooked Lobsters for £50 - Frozen

Serves 1 - 400 - 600g

Cooked and ready to eat

£50.00

Sent frozen

Three cooked red lobster tails arranged diagonally on a light gray textured background.

4 Dover Soles for £50

Serves 4 - Min 250g each

£50.00

Sent fresh

4 Dover Soles from Rockfish - a whole Dover Sole as it lands with skin on sits above 4 fishmonger prepared dover soles.