About Rockfish
Tomorrow's fish are still in the sea
It’s our North Star, our mantra, the belief that drives everything we do. We’re on a mission to change the way you experience seafood. That means doing right by the oceans and doing right by you. Sourcing fish so fresh it’s still swimming today, while still making sure there’s plenty left for tomorrow.
We’re lucky! As an island nation, Britain is surrounded by some of the best seafood in the world, but somewhere along the way, we lost our connection to it. We import the same few species from overseas while our incredible domestic fish go unloved and underused. Rockfish exists to change that.
We believe in celebrating what’s fresh, local, in-season and responsibly caught - from the famous to the forgotten - and making it exciting for people to eat and enjoy.
That belief goes back over 25 years!
In 1996, Mitch Tonks - the Rockfish founder - opened his first fishmongers, driven by a simple idea: to do seafood better in the UK. A restaurant followed, then another. That same idea still guides Rockfish today.
Mitch is now one of the country’s leading voices in seafood; an acclaimed chef, author and ambassador for sustainable fishing. But at the heart of it all is that same mission: to connect people to great seafood, caught in our waters, served with real care, and enjoyed by the sea.
The world of Rockfish
From tinned fish to seafood festivals, here's everything else we've got cooking.
British Tinned Seafood
Tinning seafood is a real artform, and when done right, they’re a time capsule of the best the UK seas have to offer. Our tins preserve British-landed seafood at its peak, locking in flavour and freshness. Easy to use and transformative in salads, pastas, tapas or simply on toast, they’re wonderfully versatile and packed with nutrients.
Seafood Festivals
We work with local communities to celebrate the best of British seafood and the best of coastal life. Each festival centres around a seasonal species, bringing people together with live music, street entertainment, and some familiar faces cooking up seafood feasts on the BBQ.
Brixham Fish Market Tours
Get a fascinating behind-the-scenes insight into how and where our sustainable seafood is landed at England’s largest fish market. See up to 40 species of fish and learn what’s involved in getting the fish from the sea to plate, before enjoying a delicious seafood breakfast at our Brixham restaurant, overlooking the harbour. Tickets are £27.50 per person and all profits go to the Fishermen’s Mission.
Sustainability & Seafood
Sustainability is all about ensuring fish species can continue to reproduce so that healthy stock levels are maintained. Our unique zero-waste supply chain and our pledge to sustainable sourcing means you can trust we are doing everything we can to help you enjoy fish today, and that there are plenty of fish in the sea for the future.
Mitch Tonks
As well as the founder of Rockfish, Mitch is an acclaimed restauranteur, chef and author with a huge passion for seafood. He is a champion of sustainability, ambassador for the Marine Stewardship Council in the UK, he is driven by a strong belief that the South West coast is Britain’s Seafood Coast producing some of the finest seafood in the world.
The Rockfish Journey
From the boats to the kitchen, freshness and care matter at every step
The boats
If it’s not responsibly caught, we’re not interested. All our seafood is sourced from MSC-certified sustainable fisheries or hand-picked from trusted boats we know and trust, like father-and-son team Jon and Sam Shucker, pot-fishermen from Lyme Bay.
The market
Each morning, fresh fish is landed at Brixham Fish Market, just metres from our quayside base.
Our team walks the market floor daily, buying only what they can see with their own eyes. Unlike other seafood retailers, we don’t just rely on online auctions; we buy with our eyes. No guesswork! Just the very best of the catch.
The quayside
Our expert fishmongers get to work right on the quayside, preparing, filleting and portioning everything with real skill. All seafood is then packed with care in specialist packaging that eliminates smells and protects the quality of the fish in transit.
On the road
From here, the journey splits. Some fish goes straight to our restaurants, and some is packed for delivery to your door. Either way, it’s as fresh as it gets (unless you caught it yourself!)
Our Waterside Restaurants
The very best seafood deserves the very best treatment. Cooked to order by our master Rockfish chefs, every dish is a showcase of quality, skill and seasonality. Because the fish we serve changes with the tides, your server will guide you through what’s just come in.
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At Home
The same fish we serve in our restaurants is available at home via our award-winning Online Seafood Market. It arrives fresh and ready to cook, with tips, recipes and inspiration on our site to help you make the most of every meal.
