Buy fresh fish

If you’re looking to buy fresh fish online, you’ve come to the right place. At Rockfish, we buy directly from the fleet landing daily in Brixham, one of England’s busiest fishing ports. Our expert fishmongers hand-select, prepare and pack your order within hours of landing, ensuring it reaches you in pristine condition. When you buy fresh fish from Rockfish, you’re getting seafood that’s as close to the source as it gets — straight from the quayside to your door the very next day.

Today's fresh fish

Prepared on the quayside.

Order before 2pm Monday – Thursday, or before 12pm Friday for next day delivery

Frequently Asked Questions About Buying Fresh Fish

Where is the best place to buy fresh fish online in the UK?

The best place to buy fresh fish online is from a trusted fishmonger based close to the coast. At Rockfish, we buy directly from the Brixham market each morning and prepare your fish within hours of landing. It’s delivered to your door the very next day, so you can enjoy seafood that’s as fresh as if you’d bought it at the quayside yourself.

How can I tell if fish bought online is really fresh?

Fresh fish should look bright, firm and glossy with a clean scent of the sea. When you buy from Rockfish, your order is vacuum-packed the same day it’s landed, locking in freshness and ensuring it arrives in perfect condition.

Is buying fresh fish online better than from a supermarket?

Yes. Most supermarket fish has already been transported and stored for several days. When you buy fresh fish online from Rockfish, it’s chosen at the market that morning and sent to you the next day — fresher, better quality and full of flavour.

How is fresh fish kept cold during delivery?

We pack all our fish in temperature-controlled boxes made from recycled materials, with ice packs that keep your order fridge-cold for up to 48 hours. Your fish stays perfectly fresh, odour-free and ready to cook or freeze.

Can I get next-day delivery when I buy fresh fish online?

Yes. Order from Rockfish before 2pm Monday to Thursday, and we’ll deliver your fish nationwide the next day. Orders placed before 12pm on Friday are delivered on Saturday.

Is the fish sustainably sourced?

Absolutely. We source responsibly from Brixham and other South West fisheries that prioritise sustainability and traceability. Many of our species are MSC-certified, and our zero-waste supply chain ensures every fish is used — nothing is thrown away.

Can I freeze the fish I buy online?

Yes. All our fresh fish is suitable for home freezing. Because it’s vacuum-packed the same day it’s landed, you can safely freeze it straight from the box to enjoy another day without losing quality.

What are the benefits of buying fish direct from the coast?

Buying fish direct from the coast means shorter supply chains, better freshness, and fairer prices for fishermen. At Rockfish, we’re based right on the Brixham quayside, so our fish travels just metres from the boats to our fishmongers before heading to your home.

What types of fresh fish can I buy online?

Our selection changes daily depending on what the fleet lands. You’ll often find species like hake, monkfish, Dover sole, plaice, brill, and gurnard, along with seasonal shellfish. Every order reflects the rhythm of the sea and what’s at its best that week.

Why choose Rockfish when buying fresh fish online?

We’re more than a fishmonger — we’re part of the South West fishing community. Our team buys directly from the market, prepares each portion by hand, and delivers across the UK the very next day. With Rockfish, you’re not just buying fish; you’re connecting directly to the coast.

Why is Rockfish fish so fresh?

At Rockfish, we pride ourselves on delivering the freshest fish you can find. Our location right on the quayside means we’re just steps away from the day’s catch. This proximity allows us to inspect and select only the finest quality fish, ensuring that what reaches your plate is nothing short of exceptional. From the moment the fish is landed, it takes just a short 17-meter journey to our dedicated fishmonger unit, where it’s expertly prepared within hours.